Haleia — FW 26/27
Campaign film · Moving image · Campaign stills
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Independent creative houseIstanbul / Worldwide
We build worlds
brands can inhabit.
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Film, image and social direction for brands with something to say.
Inoui, in practice
From a single image to an entire presence, we shape how a brand looks, moves and stays remembered.
Selected work
2026 / Ongoing
01 / HALEIA
One collection.
One collection.
Multiple expressions.
A complete campaign world designed across film, stills and vertical narratives — built to live with equal force on screen, feed and site.
Explore the campaign ↗
Vertical narratives
Four studies in movement.
Eventail · Garden · Red · Temple
Capabilities
What we shape
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Film & Moving Image
Campaign films, branded stories, social-first motion and post-production.
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Campaign Imagery
Creative direction and image-making for launches, collections and brand worlds.
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Social Direction
Strategy, content systems and ongoing management that turn output into presence.
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Creative Technology
New production methods used with intent — never as the idea itself.
One house. Many possible worlds.
The House
Creative instinct.
Strategic clarity.
Different disciplines. Shared instinct. Between us, we have worked inside brands, built them, led teams, designed products and shaped businesses. Inoui House brings that experience into every image, film and brand world we create.
Co-Founder
Hakan Yılmaz
Social Direction & Strategy
Hakan’s background spans corporate fashion, retail, people management and entrepreneurship. Having worked within established fashion organisations and led teams across complex retail environments, he brings a first-hand understanding of how brands operate from the inside. He later founded Skadala, expanding that experience into brand building, commerce and digital growth. At Inoui House, he leads social direction and strategy, grounding creative work in how brands connect, communicate and grow.
Co-Founder
Raphaël Nasser
Creative Direction & Strategy
Raphaël is a multidisciplinary creative director, designer and entrepreneur whose education spans Belgium and Istanbul, including fashion design and pattern making at Vakko ESMOD. With more than a decade of experience across three continents, his background moves between fashion, textiles, visual storytelling and business. As the founder of Piel, a textile brand he continues to develop, he understands both the creative and operational realities of building a distinct point of view. At Inoui House, he leads creative direction and strategy, shaping projects from their first idea through production and final execution.
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